Square Online Has A Good Sales Features-But Does It Have the Marketing Tools to Make the Most of Them?

Square Online Introduction

Square Online offers strong earnings attributes, and will work especially well if you already use the Square POS system on your brick and mortar shop. The fact you are able to access all this for free makes it incredibly good value — something we’ll pay more from the ‘Pricing’ section.

Overview

I believe it’s fair to say at this time that Square has been instrumental in democratizing the obligations space. Virtually anyone can start an account and begin accepting payments anywhere, any time. These days, Square is taking that same attitude and applying it into a wide assortment of business solutions, creating an ecosystem that allows an entrepreneur to manage virtually every facet of their performance — from marketing and sales to employee timekeeping — using one login.

That includes online selling. You can now set up an internet shop that works perfectly inside the Square ecosystem. And you are able to utilize Square’s new provider, Square Online Checkout, to take payments online, without even setting up an online shop.

Though Square has provided an internet store builder for some time, it has recently (March 2019) re-launched that platform following its purchase of Weebly at 2018. The new online shop builder uses Weebly’s software to provide an easy-to-use site builder using eCommerce functionality. Although the legacy version of the program remains available to pre-re-launch legacy users, new users are not able to sign up for the old software. It seems that the new applications is intended to replace the old.

Along with this program’s re-launch arrived a restructuring in pricing. The new online shop builder provides an entirely free program; you just need to pay Square’s payment processing charges (as you would with any other eCommerce platform). However, this brand new online store builder also adds on paid programs, which give you access to a greater amount of storage and features.

There are a couple of different advantages and disadvantages to using Square Online. Most vendors (especially those already set up with other Square goods ) will find Square Online to be incredibly easy to use. You do not need the slightest bit of web design, coding, or applications experience to create your shop. On the flip side, higher-volume vendors (or those who are not yet using Square for payments) may find the applications to be too restricted compared to other eCommerce choices. Your outlook on this matter depends upon your business’s current situation (and engagement with Square) and everything you need from an eCommerce software.

Square Online has a good sales features-but does it have the marketing tools to make the most of them ?

• SEO

SEO stands for Search Engine Optimization. It pertains to how well your website is devised to be able to get your merchandise recognized by Google. Any small company knows that word of mouth is one of the strongest marketing tools, however in the event that you can get your merchandise to rank on page one of the Google search results for favorite’key words’ (such as’winter ‘, in our case), then you will see your earnings.

Frequently, some basic tweaks are all it takes for Google to realize your merchandise is exactly what it is. Even the Google robots are smart, but they can not read images, and will not have the ability to distill your beautifully-crafted merchandise descriptions how a human mind would.

• Pop-ups

Pop-ups can be a wonderful way to market promotions and accumulate email signups. We really use them a fair bit here on Website Builder Expert.

Collect mails

Provide a voucher

Create a statement

Verify era

We all know from experience that badly designed or really’in mind’ pop-ups will immediately put off customers, so we’re happy to see that the Square Online pop-up templates are pretty fine.

• Email

Order confirmation

Items sent

Items refunded

Items cancelled

If you update to the Performance or Premium plan, you can also gain access:

Abandoned cart mails — deliver a follow-up to customers who add things to their basket, but leave your site before paying. Cart abandonment is believed to be as high as 80%, and around 40% of cart follow-up emails are opened, which makes this a super rewarding tool.

Item reviews — reviews play a huge part in gaining clients, so an automated email inviting clients to post a review on your website is a massive plus. And needless to say, you are able to personalize the’theme’ and content of your emails to make them fit with your brand’s look and feel

What help and support does square online offer ?

Square Online offers support to all customers via phone, live chat, and email.